Principal Responsibility:
Marketing Landscape Analysis
• Customers - Compile and maintain demand data per customer/product
• Competitors - compile and maintain competitor info and swot
• Supply chains - understand supply chains from source -> customer
• Opportunity analysis - understanding opportunities
Build Competitive Sales and Marketing Strategy for Ivory Coast
• Per customer
• Per product
• Sourcing
Implementing Sales & Marketing Strategies
• Sales forecasts - per product/customer
• Procurement & stock planning - psi processes, stockholding policies, stock rotation and meeting DIO targets
• Sales pricing - competitor pricing and GP management
• Customer relationship management - existing customers/products/markets, new products, new markets, new customers
• Customer’s segmentation, ABC analysis
• Market share analysis - per product/customer
• Manage the 5r's - right stock, right quality, right place, right price, right customers
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